The Amazfit Falcon watch costs more than most smartphones: Here’s why

Amazfit, a well-known player in the Indian smartwatch market, has established itself as one of the pioneers in smartwatch manufacturing. Over the years, the brand has offered a diverse range of smartwatches at various price points, primarily targeting the budget segment of wearable tech with most models priced below Rs 10,000. These watches have provided buyers with essential smart functionality and health tracking at affordable prices.

However, the introduction of the new Amazfit Falcon smartwatch marks a departure from this trend. Priced at Rs 44,999, the Amazfit Falcon enters the premium segment, positioning itself as a more expensive option compared to many popular smartphones in India. The question arises: what justifies its higher price point, and how does it compete with other watches in the market?

The key enhancements in the Amazfit Falcon start with its physical construction, boasting military-grade materials for increased durability. The watch features an aircraft-grade TC4 titanium unibody construction, a departure from the brand’s typical offerings. The inclusion of in-built GPS support allows the Falcon to link with up to six satellite positioning systems via the Zepp App. The device sports a 1.28-inch AMOLED display, safeguarded by Sapphire Glass.

For sports enthusiasts, the Amazfit Falcon offers over 150 sports mode tracking features, including support for water sports, triathlons, and common sports like football. Health monitoring features, such as heart-rate tracking, are also integrated.

Notably, the smartwatch provides onboard storage, allowing users to store offline music that can be enjoyed via Bluetooth earbuds or speakers without the need for a connected phone. The Amazfit Falcon is equipped with a robust 500mAh battery, promising an impressive 14 days of battery life.

The Amazfit Falcon is priced at Rs 44,999 and is set to be available on the Amazfit website starting December 3. Users can also pre-order the watch from December 1. In terms of competition, the Falcon will vie against premium smartwatches like the Samsung Galaxy Watch 5 LTE edition or the Apple Watch SE. While it surpasses these rivals in ruggedness, it lacks eSIM capability and a full-fledged operating system with app support. Early reviews will shed light on whether its robust build is sufficient to outshine its premium counterparts.